Render image of Waggon Road development.
Waggon Road



7 Wellington Square



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Our recent proposal for local building contractors Ashleigh Scotland Ltd repurposes a brownfield site in the heart of Ayr to provide much-needed amenity housing for local residents.


Informed by guidance such as Housing for Varying Needs and Designing Streets, we were committed to making sure that, on completion, the development is sympathetic to its environment and accessible to all users.




Ashleigh Scotland Ltd for South Ayrshire Council





Our brief was to provide both ample green space for the residents and a quality public realm that compliments and improves the character of the surrounding area.

To promote interaction and connection between residents, we considered a variety of unique elements throughout the design process. These included living areas positioned on 'active frontages' facing towards the street to allow residents to engage with the streetscape and community. Each of these living areas has large windows, allowing lots of natural daylight into the dwelling to create an environment that encourages healthy cognition and wellbeing. We also designed pedestrian links between the blocks with easy access to the dayroom and communal garden.


Wayfinding was an important aspect to ensure this project met the brief. We designed panels fretted with the block number adjacent to entrances and street entrances that are defined by a darker finish, brick detailing and canopies.

Render image of Waggon Road development.
Render image of Waggon Road development.

Front view render image of Waggon Road development.

Render image of Waggon Road development showing orange entrance door.

Materials and finishes

For the materials and chosen colour palette, we drew inspiration from the industrial heritage of the site and local context.


The mono-pitch roof design allows feature gables that are accentuated at the corner road junctions and act as bookends to the site to draw the three blocks together, contributing to an interesting streetscape. Similarly, we proposed that the gable ends wrapping the development to Waggon Road are red facing brick to match the predominant brick colour of the surrounding area.


We have broken up the vertical geometry through the use of staggered fenestration and panel positioning.

Elevation drawing of Block A on Waggon Road development.
Sketch of Waggon Road development.
Sense of space render image of Waggon Road development.


The development comprises three adjacent blocks, delivering over 70 units which are a mixture of one and two-bed flats. Each block has street frontage and incorporates hard and soft landscaping to the rear providing green space within an otherwise built-up area.


It is envisaged that this development will be a catalyst for the further regeneration of the area, providing much-needed affordable housing in Ayr.

Highlighting unique elements

Render image of Waggon Road development.

Brickwork details

Different colours of brickwork break up the elevations and respond to the existing colours of buildings in the vicinity.


The elevations are further articulated with metallic panels adjacent to the windows and entrances, with the intention of reflecting the previous industrial nature of the site and local area.

Surrounding area

The site is bounded by a variety of building uses, forms and heights, which have inspired and informed the proposal. The building frontage to Waggon Road aims to address the existing housing opposite.

Highlighting unique elements

Render image of Waggon Road development.

Close up of brickwork detail used at Waggon Road development.

Render image of Waggon Road development.

Project team

Staff member smiling mid conversation with a colleague in Denham Youd offices.

Joanne Cowan


Staff member considering material choices during a client meeting in Denham Youd offices.

Chris Youd

Architect Director

Project collaborators

Ashleigh Ltd



Structural and Civil




Principle Designer

David Barbour


Pauline Bradley

Procurement, South Ayrshire Council

Denham Youd produced an excellent scheme for a new build housing development in Ayr. I have found this practice to be professional, forward-thinking and easy to deal with.

Pauline Bradley

Procurement, South Ayrshire Council

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